Three Words That Define Us
I remember when Ron and Bev Morrow were creating the logo, and Ron wanted something simple and rational that spoke to the engineer in him. The equilateral triangle inside the regular quadrilateral (square) did that, and the colors black and white were simple, clear, and clean. I don’t think there was more to it than that at the time, but the three sides of the triangle relate to the three words of our motto. It’s accidental but true. I always thought the motto was a veiled reference to Ben Graham’s book for the layman, “The Intelligent Investor.” But Ron saw [...]